The extensive network of distribution channel manager for the Adl Company has been designed and implemented with the brand name "Adotel" in order to put Iran Hotels in the route of international tourism data exchange. Despite the existence of significant sanctions on the subject, especially in the area of payment with credit cards (visa / master), with the extensive establishment, today booking of a large number of online travel agencies and also on the website of Iranian hotels has been facilitating and formalizing. For this mean, the Adotel Distribution Channel Management Network includes several systems that put Iranian hotels on the global hotel business distribution ecosystem and adequately covers the infrastructure requirements. With the precise knowledge of the state of the information infrastructure and communication technology in the hotel industry, which attracted 10 years of professional experience in this field and benefited from European consultants and partners, the first channel manager in Iran Launched in the hotels of Esteghlal, Azadi, Evin and etc, Tehran during 6 months trial period, resulted in obtaining 100 billion IRR, directly from foreign destinations and entering the tourism to the Country according to the global routines. The stakeholders of this massive project are not only hotels and travelers, but also all service providers that operate on various platforms, such as mobile, web, internet portals, etc., who can do it through infrastructure communications to receive inventory resettlement capacities of the country and restore the information of the booked reservations. The hotel notification is also provided through the same platform, which is based on various protocols, including direct communication with the hotel management system or exchange with wholesalers or data aggregators, or interconnect switches or central reservation systems, in accordance with standard protocols. To do this, a large amount of technical development and a large number of software connections are implemented, and many other things are being planned and implemented. Connections to external engines also create numerous potentialities in income management and rate setting, and hotels that utilize the management services of distribution channels of the firm's long-term equilibrium corporations help improve revenue and sales development. Also, developing partnerships with Google's rivals and international social networking sites, such as Facebook and Instagram, and commentary portals and internationally-recognized loyalty clubs, will lead to improved hotel services and upgrading the quality, and further steps will continue in Adotel\’s extensive network. It will quickly penetrate the hotel market.
Today, communication between service providers and its applicants in the hotel industry is managed and established through the internet, and the old procedures are generally dismantled and obsolete. Technology had made booking processes easier and changes the behavior of passengers through time, and so hotels must also equip themselves to meet the needs of travelers based on new procedures. The application of international hotel software offers and sells existing hotel facilities in the international arena, leading to significant reductions in executive and manpower costs.
A solution to maximize hotel revenues in the short term based on modeling of residential parameters, the solution to reduce the opportunity cost lost due to the lack of daily sales rooms, the way to access global data to compare rates, inventories and constraints, Optimal management of individual and group guests, an accurate and accurate decision making process on guest admission and booking over capacity, an analytical approach to using large data for major hotel decisions, a policy on guest behavior with short-term bookings, Mid-term and long-term guests, covering fixed hotel expenses and arranging Different seasons of low demand and demand of the hotel and optimization of hotel capacity and income
Adotel technology is the first distribution channel manager in Iran’s tourism industry. This technology includes international data exchange abstracts, online communication with hotels and data centers and online travel agencies with international standards. Set of agreements and contracts will guarantee distribution channel manager operations that this ecosystem manages. Any accommodation (containing hotels and residences, manufacturers of hotel property management systems, hotels’ availability and prices aggregators, online and local agencies) can use Adotel to be present on international hospitality cyberspace . It has been more than 30 years since Global Distribution Systems began working; while GDS has had no use in Iran for various reasons. The most important reason is of course the lack of connection with international abstracts which now PMS as a hospitality solution has solved. Direct information exchange with 4 main international distribution system Amadeus, Sabre, Wordspan and Galileo will automatically publish rates and availability for sale, through 600,000 travel agencies and more than 1,000 online travel agencies around the world therefore hotel’s occupancy rate will increase effectively. On the other hand, online portals like booking.com, hotel.com, Expedia, etc. which send guests’ requests directlyto the hotel, are getting more popular every day, and PMS is able to connect hotels to more than 50 of these Internet Distribution Systems (IDS). Tourists and travelers like to reserve their rooms cheaper without meditators like travel agencies, using these websites. Hotels should adapt their ways based on guests’ requests. Social Media is spreading more among people every day. People’s comments on the quality of the services they receive in different places while traveling is easily accessible on Tripadviser, and every one will use these opinions and it will affect their decisions, so many use Facebook, Twitter, etc. to publish their own opinion, likes and dislikes to play an influential role on the tourism business. In the meanwhile, the connection hotels can make with their old or new customers will have an important part in the business. PMS will automatically connect hotel to the social media using the guests’ information on PMS’s server, so an efficient software system will do its job for an active and impressive presence on Social Media and it will make a good picture of hotel on cyberspace, to bring long term benefits and achievements for the hotel and tourism business.
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