Nowadays there are many tools and methods created as Business Intelligence that provides managers of organizations with information regarding their organization in a user friendly and attractive shape and form, so they would be able to use the resources provided by the software in order to reach correct decisions and conclusions. Business Intelligence tool is in constant interaction with hotel management database in order to recover and analyze all information related to business transactions. In order to do this, and in accordance with business intelligence standards in the world, this software analyze information of past and present separately and present the comparative data with Key Performance Indicators (KPI). Business intelligence provides hotel managers with crucial information like reservation, income, rooms, income based on available rooms (RevPAR), different types of guests, reservation variables, marketing segments and etc. BI is a web-based managing tool that based on database technologies uses Data Cube Mechanism (OLAP Data Cube). This tool is able to interact with other modules like Front Office, Sales & Marketing and Banquet. This tool gives you a general insight into hotel’s financial situation, detailed information about your business and assists you in professional evaluation.
There is a variety of information in a hotel’s databases. A part of these come from external transactions and the rest from internal transactions. However, even if information is gathered in a systematic and structural procedure, it cannot be used directly in the decision making process. These data must be extracted with proper tools and be scrutinized using analyzing methods and transformed into knowledge in order to be utilized in decision making process.
Using Business Intelligence helps to store data in database as much as possible and form a General Database (Big Data). Any internal information regarding the hotel including reservation and guest reception, detailed profiles of guests, sales terminals income information and etc. is vital in making the best analysis and besides central database, is also stored in Business Intelligence database as well.